Who we are and how Union Playroom works

What Union Playroom does

Union Playroom is an editorial comparison website. We research, review, and profile UK-facing sports betting products, aiming to give users a clearer picture of what each platform offers before they decide whether to register.

We look at things like market depth, mobile usability, how odds are presented, payment options, and whether terms and conditions are written accessibly. We also check that responsible gambling tools are visible and reachable — not buried in sub-menus.

We are not a bookmaker, sportsbook, casino, or any kind of gambling operator. We do not accept bets. We do not set odds. We do not process deposits or withdrawals. We do not manage player accounts. We do not issue, validate, or settle wagers. Those activities are the responsibility of the licensed operators whose products we review, under their own terms and licences.

Who the site is for

Primarily for adults in the UK who want to understand the differences between betting products before choosing one to register with. We try to be useful to people who bet occasionally and want a quick, honest overview, as well as those who want more depth on a specific platform.

We write with the assumption that readers are adults who can make their own decisions. We don't hype products or use language that suggests betting is low-risk or a reliable income source.

How the site is funded

Union Playroom earns revenue through affiliate commissions. When a user clicks through to an operator listed on this site and subsequently registers or places a bet, we may receive a payment from that operator. This is a standard arrangement in the comparison and affiliate publishing industry.

That funding model has the potential to create conflicts of interest, and we're upfront about that. The way we manage it is through a consistent editorial process: every product we review is assessed against the same criteria. We don't inflate ratings because an operator pays more commission, and we don't exclude products that aren't in our network simply to limit competition.

We also don't review every betting product available — there are many we haven't covered, and the absence of any product from our site is not a recommendation against it. It may simply mean we haven't reviewed it yet.

For more detail on how affiliate arrangements work on this site, see our Affiliate Disclosure page.

Editorial independence

Our editorial scoring and review content is produced independently of the operators we list. Affiliate partnerships are commercial arrangements — they don't give operators the right to alter or approve our review copy.

Ratings on this site are editorial comparison scores. They are not official assessments, regulatory endorsements, or guarantees of any kind. We explain how those scores are formed on our Editorial Review Policy page.

What we don't do

• We don't guarantee betting outcomes, returns, or odds value.
• We don't recommend betting as a source of income or financial strategy.
• We don't claim our ratings are official or carry regulatory weight.
• We don't fabricate customer testimonials or reviews.
• We don't promote products for avoiding regulations, KYC processes, or self-exclusion schemes.

Responsible gambling

We take our responsible gambling obligations seriously for an affiliate site. Visible 18+ markers, responsible gambling notices, and links to free support organisations are included throughout the site. We encourage all users to review the Responsible Gambling page before using any of the products listed here.

Contact

If you have a question about the site, want to flag an inaccuracy in a review, or have a concern about content, please use our contact form.